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The website states the following, "Free Online Booking System for Healthcare Professionals." We analyzed that the web page also stated " The Easiest Way To Accept And Manage Your Bookings Online, Send SMS Reminders And Finally Get Rid Of The Paper Diary." It also stated " BookingRun was designed by and for an Osteopathic Clinic in Melbourne, Australia. After numerous requests, weve decided to make our booking system available to other medical clinics free of charge. It works well and its fully functional. We cannot however guarantee immediate help and support as this is not our main business." The header had online booking system as the highest ranking search term. This keyword was followed by online appointment system, healthcare scheduling software, and free online appointment booking which isn't as urgent as online booking system.